DIGITAL STRATEGY

California Primary Care Association (“CPCA”)

PROJECT SCOPE

Carmela Garcia, the President & CEO of CPCA, required a digital strategy that leads to more followers, better brand awareness, enhanced online engagement, and ideally more prestigious recognition.

WHAT WE DID

CPCA oversees more than 1,300 nonprofits, community clinics, and healthcare centers across California. We developed a social media advertising campaign with the client’s goals at the forefront of efforts. We had under three months to do the following:

• Increase digital awareness and engagement across all social media platforms
• Drive website traffic
• Increase points of focus
• Improve Google rank

RESULTS

In just 30 days, the Facebook advertising campaign reached 166,751 people, received 4,238 website clicks, and 801 page-likes. This ad campaign performed better than 80% of total Facebook Ads, resulting in over 89,000 impressions.

BRANDING AND GRAPHIC DESIGN

Ca Made (California Made)

PROJECT SCOPE

We helped craft a strong brand image that spoke to the client’s target audiences, manufacturers, certifiers, and consumers for this branding project.

WHAT WE DID

To create a relatable, solid branding strategy, we worked closely with the client to fully understand their vision. Our graphic design team created engaging and thought-provoking designs to help give Ca Made a strong visual identity.

SOCIAL MEDIA & CONTENT

Chick-fil-A - Arden

PROJECT SCOPE

Our client, the franchise operator of Chick-fil-A Arden, required a marketing strategy that would engage with his target audience, grow social media channels, and ultimately boost sales. Chick-fil-A Arden is a privately owned franchise in the Arden Mall in Sacramento, CA.

WHAT WE DID

Our team performed an audit to craft a marketing strategy that would closely target consumers in Sacramento, including:

• Creating digital brand consistency
• Engaging social media content
• Digital strategies across Facebook, Instagram, and Twitter
• Social media graphics
• Short promo videos

CAPTIVATING AN AUDIENCE

All of our digital marketing efforts were closely aligned with the national corporate brand of Chick-fil-A. We used our creativity and resources to engage with the Sacramento area specifically.

RESULTS

Chick-fil-A Arden Fair is averaging a 25% month-to-month growth in social media engagement across all platforms. The Chick-fil-A Facebook page and content averaged 107,000 likes, over 110,000 impressions, and over 62,000 users per quarter.

INFLUENCER & OUTREACH

Esquire IMAX

PROJECT SCOPE

Collaborate with influencers to help generate buzz and increase customer engagement for the Esquire IMAX Theatre in Downtown Sacramento, CA.

WHAT WE DID

We reached out to various influencers and created marketing strategies, including giveaways and creative campaigns to persuade popular online influencer’s followers to engage with IMAX or become IMAX moviegoers. In 30 days, we accomplished:

• Increasing their social media presence
• Generated more user engagement
• Crafted advertising campaigns
• Increased local awareness

RESULTS

The Facebook campaign reached a whopping 500,424 Facebook impressions and 2,014 interactions. Within the 30 days, the IMAX Theatre’s social media presence increased by 150%.

WEBSITE & APP DEVELOPMENT

Ground Control Systems

PROJECT SCOPE

We were tasked with developing a user-friendly e-commerce website to guarantee customers had a positive shopping experience.

WHAT WE DID

• Created a fast, reliable website
• Used creative design to enhance the UX experience

RESULTS

Web browsers received exceptional customer experience. The ultra-fast website with a comfortable and engaging layout was incredibly well received by consumers.

PHOTOGRAPHY & VIDEOGRAPHY

The Market

PROJECT SCOPE

The Market reached out to us for help with their social media content. They needed high-resolution images of the items in their store to help generate brand awareness, stay relevant with their customers, and create more buzz around their brand.

WHAT WE DID

Our photography team took pictures of all the items in their store, including prepared food, groceries, and specialty items. We shoot and edit all photos, so they are prepped and ready to be uploaded on The Market’s social media channels. We were cautious to ensure brand consistency throughout the project and maintain brand identity.

RESULTS

The Market’s social media engagement increased. Great photos are essential to a solid social media marketing campaign, especially when we’re talking about food. After all, we do eat with our eyes first.